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Welcome to The Arkive
Your trusted source of insights, strategies, and inspiration from StoryArk—helping you grow your business with confidence in a noisy digital world.
The Arkive is more than a blog—it’s your marketing resource library. Here you’ll find practical tips, proven strategies, and fresh ideas to help your brand stand out online. From SEO and social media to websites, ads, and beyond, The Arkive equips you with the clarity and confidence you need to navigate digital marketing and win the day.
SEO


How Google Business Profile (GBP) Supercharges Your SEO (and Why You Can’t Ignore It)
When people talk about SEO, they usually think of keywords, backlinks, blogs, and website updates. But there’s one tool that quietly drives massive results for local businesses — and many still aren’t using it to its full potential: Google Business Profile (GBP). A well-optimized GBP doesn’t just help you “show up on Google.” It directly impacts your local SEO, increases customer actions, and drives measurable leads. In many cases, it outperforms your website. Let’s break do
Charlene Watson
5 days ago4 min read


Preparing Your Blog and Website for Voice Search in 2025
“Hey Siri, where can I find the best marketing agency near me?” Voice search isn’t just a convenience anymore — it’s how millions of people interact with the internet every day. In fact, with the rapid rise of smart speakers, virtual assistants, and voice-activated apps, 2025 is shaping up to be the year voice search optimization becomes a must for businesses looking to stay competitive. So how do you make sure your blog and website are voice-search ready? Let’s dive in. Why
Charlene Watson
Jul 223 min read


What is GEO and How It Differs from Traditional SEO?
As AI continues to reshape how we search for information, a new concept is making waves in the digital marketing world: Generative Engine Optimization , or GEO . If you’ve mastered traditional SEO, you might be wondering — what exactly is GEO, and how does it change the game? Let’s break it down. 🌐 What is Generative Engine Optimization (GEO)? Generative Engine Optimization refers to the process of optimizing your brand’s content and presence specifically for AI-powered sear
Charlene Watson
Jul 82 min read


Are Your Blogs Boosting Your SEO? Here's How to Tell.
If you’re putting time and effort into writing blog posts, you want to make sure they’re doing more than just filling space on your website. A well-written blog should help drive traffic, improve your search engine rankings, and bring in potential customers. But how can you tell if your blogs are actually helping your SEO? Here are a few ways to measure your blog’s SEO impact: 1. Check Organic Traffic One of the clearest signs your blogs are working is an increase in organic
Charlene Watson
Jun 262 min read


Why SEO Audits Are Crucial for Your Business
In today’s digital world, your website’s visibility on search engines can make or break your business. But how do you know if your site is fully optimized for success? An SEO audit is the key to ensuring your website is performing at its best. Regular SEO audits help identify issues that may be hurting your rankings, improve user experience, and keep your site competitive in an ever-changing online landscape. Let’s dive into why SEO audits are essential and how they can impac
Charlene Watson
Mar 302 min read


How to Improve Your Non-Profit’s Google Ranking to Increase Awareness
If you want your non-profit to reach more people online, improving your Google ranking is one of the best ways to do it. But don’t worry—you don’t need to be a tech wizard or have a huge budget to make it happen. Here are some simple, jargon-free tips to help your non-profit improve your Google ranking and increase awareness for your cause. 1. Use the Right Words (Keywords) Think about what people might type into Google when they’re looking for an organization like yours. The
Charlene Watson
Dec 27, 20243 min read


How to Improve Your Auto Repair Shop’s Google Ranking (Made Easy!)
If you're running an auto repair shop, you know how important it is to show up when people search for "auto repair near me" on Google. But how do you make sure your shop ranks higher than your competitors? Don’t worry—it’s not as hard as it sounds. Follow these simple tips to boost your business’s Google ranking and get more cars rolling into your shop. 1. Claim and Optimize Your Google Business Profile Your Google Business Profile (GBP) is the foundation of your online pres
Charlene Watson
Nov 20, 20242 min read


Boosting Your Small Business with SEO: A Simple Guide to Getting Noticed Online
For small businesses, finding customers online can feel like finding a needle in a haystack. But with SEO—short for Search Engine Optimization—you can help people discover your business right when they need it. SEO may sound technical, but it’s really just a way of helping your website show up higher in Google searches. Let’s dive into some simple SEO strategies and tips to help your business get noticed without getting bogged down in jargon! 1. Start with Keywords: What Are
Charlene Watson
Nov 13, 20244 min read


How to Improve Your Business’s Google Ranking: A Simple Guide for Home Builders
Getting noticed on Google can be one of the best ways to bring more customers to your home-building business. Ranking higher means more people will find you first, increasing the chance they’ll reach out to you. Here’s how you can boost your Google ranking in simple steps—no tech jargon needed! 1. Claim Your Google Business Profile Why it Matters: When someone searches for home builders near them, Google often shows local businesses first. Having a Google Business Profile me
Charlene Watson
Oct 29, 20243 min read


How to Improve Your Business’s Google Ranking: A Simple Guide for Dentists
As a dentist, you know the importance of staying visible to potential patients. One of the most effective ways to do that is by improving your Google ranking. With more patients turning to search engines to find dental services, appearing at the top of the search results can make all the difference. But how can you ensure your dental practice stands out in a sea of competitors? Here’s a simple guide, tailored specifically for dental practices, to help boost your Google rankin
Charlene Watson
Oct 14, 20244 min read


The Importance of a Strong Online Presence for Your Business
Your online presence is more than just a website or a social media account—it's the key to thriving and growing your business. If you're not showing up where your potential customers are searching, you're missing out on countless opportunities. But what exactly does it mean to have a strong online presence, and why is it so crucial for businesses in 2024 and beyond? 1. Boost Your Visibility The first and most obvious reason for establishing a strong online presence is visibil
Charlene Watson
Oct 1, 20243 min read


How to Improve Your Business’s Google Ranking: A Simple Guide
If you’ve ever wondered why some businesses show up on the first page of Google while others are buried deep in the search results, you're not alone. Getting your business to rank higher on Google can feel overwhelming, but it’s crucial for being discovered by new customers. Thankfully, you don’t need to be a tech expert to make improvements. Here are some easy steps any business owner can take to boost their Google ranking. 1. Claim and Optimize Your Google Business Profile
Charlene Watson
Sep 17, 20244 min read


The Role of UX in Conversions: How an Intuitive, User-Friendly Website Can Increase Conversions and Customer Satisfaction
Your website often serves as the first impression of your business. Whether you're selling products, offering services, or sharing valuable content, your website's usability can either drive potential customers away or convert them into loyal buyers. This is where User Experience (UX) design becomes crucial. An intuitive, user-friendly website is more than just aesthetically pleasing; it directly impacts conversion rates, customer satisfaction, and overall business success. I
Charlene Watson
Sep 12, 20244 min read


Top 5 SEO Tips Anyone Can Implement Today
Search Engine Optimization (SEO) plays a crucial role in driving organic traffic to your website. While SEO may seem like a complex and daunting task, there are several simple yet effective strategies that anyone can implement to improve their website's visibility on search engines. In this blog post, we will explore the top five SEO tips that are easy to implement and can make a significant impact on your website's search engine rankings. Top 5 SEO Tips for Everyone Conduct
Charlene Watson
Jun 26, 20233 min read


The Power of Google Business Reviews: Unlocking Success for Your Business
In today's digital age, online reviews have become a crucial factor in shaping consumers' opinions and influencing their purchasing decisions. Among the numerous platforms available, Google Business Reviews stands out as one of the most influential and widely used sources of customer feedback. In this blog, we will explore the significance of Google Business Reviews and the impact they can have on your business's success. Building Trust and Credibility Positive reviews on Goo
Charlene Watson
May 22, 20232 min read
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