Are Your Blogs Boosting Your SEO? Here's How to Tell.

If you’re putting time and effort into writing blog posts, you want to make sure they’re doing more than just filling space on your website. A well-written blog should help drive traffic, improve your search engine rankings, and bring in potential customers. But how can you tell if your blogs are actually helping your SEO?

Here are a few ways to measure your blog’s SEO impact:

1. Check Organic Traffic

One of the clearest signs your blogs are working is an increase in organic traffic—visitors who find your site through a search engine like Google.

How to check: Use tools like Google Analytics or Google Search Console to track traffic to your blog pages. If those numbers are going up over time, that’s a good sign.

2. Monitor Keyword Rankings

Your blog should be targeting specific keywords related to your industry. Over time, those keywords should start to rank higher in search results if your content is valuable and optimized.

How to check: Use tools like SEMrush, Ahrefs, or even a free tool like Ubersuggest to track where your keywords are ranking and how they’re improving over time.

3. Look at Time on Page

Google favors content that keeps users engaged. If visitors are spending time reading your blog (instead of clicking away immediately), that’s a positive signal for SEO.

How to check: In Google Analytics, look at the average time on page for your blog posts. If readers are sticking around, your content is doing its job.

4. Track Backlinks and Shares

Blogs that offer real value often get shared or linked to by other websites. This boosts your domain authority and can improve your search rankings.

How to check: Tools like Moz and Ahrefs can show how many backlinks your blog has. You can also check social media for shares and engagement.

5. Watch for Conversions

SEO isn’t just about traffic—it’s about turning visitors into customers. Are your blogs leading people to book a call, fill out a form, or buy a product?

How to check: Set up conversion tracking in Google Analytics. Look at which blog posts lead people to take the next step with your business.

Final Thoughts:

Blogging is one of the most effective long-term SEO strategies, but it’s only worth the effort if it’s moving the needle. If your blogs aren’t driving traffic, ranking for keywords, or helping people convert, it might be time to rethink your strategy.

Need help creating blogs that boost SEO? At StoryArk Digital Marketing, we specialize in crafting content that not only tells your story—but gets results.

👉 Ready to chat about your marketing strategy? Book a call today!