Why Radio Still Works in a Digital World

In an era dominated by screens, streams, and scrolling, you might think radio’s time has passed. But here’s the truth: radio is more relevant today than ever before.

Across the U.S., over 90% of adults still listen to radio every week—and here in Northern Indiana, WFRN continues to be one of the most trusted ways for local businesses to reach their audience. While digital platforms come and go, radio has something the internet can’t replicate: local connection, emotional trust, and everyday presence.

People Still Listen — A Lot

You might not realize how often radio surrounds our daily lives.

• During the morning commute.

• In the shop or the office.

• While cooking dinner or running errands.

It’s always there — live, local, and ready to connect. Unlike online ads that can be skipped, scrolled past, or blocked, radio ads are heard in real time, by real people, in real moments.

That’s powerful.

Radio Builds Relationships, Not Just Reach

Digital marketing is great for clicks. Radio marketing is great for connection.

Listeners develop real relationships with their favorite radio hosts. They trust their voices, their recommendations, and the businesses they endorse. When your message plays on WFRN, it’s not just an ad—it’s part of a larger community conversation built on shared values and consistency.

That trust translates into action. Studies show that radio listeners are more likely to visit, call, or buy from local businesses they hear about on air.

Why Businesses Keep Coming Back to Radio

The best advertisers know: it’s not about being everywhere—it’s about being where it matters.

Radio reaches customers where they actually are:

• In their car on the way to make a purchase.

• At work when they’re planning their next service call.

• At home when they’re unwinding and listening to trusted voices.

And because listeners hear your ad multiple times over weeks or months, your brand becomes familiar and reliable. In marketing, that’s called “top-of-mind awareness”—and radio delivers it better than any other medium.

Why WFRN?

WFRN isn’t just another radio station. We’re part of the community fabric across Elkhart, Goshen, Warsaw, Nappanee, Mishawaka, and South Bend. Our listeners are loyal, values-driven, and engaged. They trust the station—and by extension, they trust the businesses that advertise here.

When you partner with WFRN, you’re not buying airtime. You’re investing in a trusted relationship with thousands of potential customers who already believe in what you stand for.

The Future of Radio is Local + Digital

The smartest marketers aren’t choosing between radio and digital—they’re using both. When you pair your WFRN campaign with digital marketing from StoryArk, your message reaches listeners on air and online. It’s a one-two punch that increases brand recall and drives measurable results.

From frequency to follow-up, the results are clear:

• Radio grabs attention.

• Digital captures action.

• Together, they grow your business.

Ready to Get Heard?

If you’ve been relying solely on social media or online ads, it’s time to add radio back into your marketing mix.

Stop blending into the digital noise. Start getting heard. Contact us today to discover how radio advertising can help your business grow.