When you think of radio advertising, what comes to mind? For many business owners, it’s jingles, taglines, and broad “brand awareness.” But the truth is, radio can do much more  — if you use it strategically. At StoryArk, we’ve seen radio drive measurable results for local businesses when it’s done with intention. Let’s unpack why radio still matters and how to make it work for your brand or product. 1. Radio Builds Trust at Scale Radio has something that digital ads can’t bu

In an era dominated by screens, streams, and scrolling, you might think radio’s time has passed. But here’s the truth: radio is more relevant today than ever before. Across the U.S., over 90% of adults still listen to radio every week —and here in Northern Indiana, WFRN continues to be one of the most trusted ways for local businesses to reach their audience. While digital platforms come and go, radio has something the internet can’t replicate: local connection, emotional tru